Customer relationship management influence on sales of selected companies
نویسندگان
چکیده
منابع مشابه
Customer relationship and sales
I analyze a search equilibrium in a large market where customer relationship based on past trade arises endogenously together with service priority and sales. Specifically, there exists a unique equilibrium where it is optimal for a buyer to make repeat purchases from the related seller and optimal for a seller to give service priority to the related buyer. Customer relationship always improves...
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ژورنال
عنوان ژورنال: Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis
سال: 2013
ISSN: 1211-8516,1211-8516
DOI: 10.11118/actaun201260020231